What are the advantages and disadvantages of digital home staging?
The age of digitalization has two sides: the winning and the losing side. Anyone who does not want to take part in digital development will not be successful in their careers in the long term. The current average screen time of smartphone owners is around 3 hours and 15 minutes. This does not include screen time on the computer or in front of the television. Your customers' attention is therefore fixed on an advertising space for at least 3 hours every day. That's exactly why more and more companies are relying on digitalization and influencing their customers' opinions through digital content.
The advantages of digitalization have also been recognized in the real estate industry . Digital ads on online sales platforms are no longer new. If you want to sell your property at lucrative prices, it's best to start with the first impression of your property.
So that you can stand out from the competition and make a name for yourself in the digital world and on real estate platforms, we offer you exclusive services in the form of digital home staging and digital floor plan visualization. Our mission is to exploit the full potential of your property and present it as attractively as possible. In this article you will learn how you can influence your prospects' purchasing decisions through digital home staging and market your listings faster.
Table of contents
- Importance of digital home staging
- Benefits of digital home staging
- Procedure for digital home staging
- Effect of digital home staging
- Application of digital home staging
- Digital home staging costs
- Notes on digital home staging
1. What is digital home staging?
Home staging is the professional enhancement of a property for sales-promoting purposes. Home staging is digital when the photos of a property are processed by architects and graphic designers using a program . Digital home staging becomes professional when design and sales technology come together. The goal of digital home staging is to give the customer an idea of the furnishing options for the property without having to cost-intensively renovate the property beforehand.
2. What is the key advantage of digital home staging?
Digital home staging is intended to give the property more presence and aesthetics in a targeted manner in order to appeal to the largest possible number of potential buyers and shorten the marketing period. To achieve this goal, the first impression must have a decisive impact on your prospects. The interest in buying new objects increases with the first impression, creating an emotional bond between the object and the customer. Digital home staging turns your photos into attractive, neutral fashion shots of your sales items. Your photos will be available for publication within 24 hours and you can advertise your properties directly.
After purchasing the property, your customers can furnish or redesign it as they wish. That's why it's particularly important with digital home staging to know your target group exactly in order to enhance the photos according to the target group's ideas and interests. By specifically staging the photos, the real estate agent can then market his properties more quickly and at higher sales prices.
3. How do you go about digital home staging?
In order to shorten the marketing period and increase the selling price of the objects, our team uses the following staging strategy:
In the first step, the sales object is depersonalized. All personal items in the photos are removed and the recorded room is brought into a renovated condition. This means that the walls are given a digital coat of paint and the floor is digitally laminated or tiled.
Our team then develops a room and color concept to emphasize the positive characteristics of the property for sale and to make optimal use of the rooms. The room is then digitally furnished according to the client's wishes and the interests of the target group. The rooms are digitally furnished with high-quality and neutral furniture according to the interests of the target group.
In order to gain proximity to potential customers, the rooms are decorated in a targeted manner at the end.
You can see for yourself the first impression. We want you to be happy with our service, so we are happy to accommodate requests and changes at no additional cost.
4. Where does digital home staging apply to you?
Digital home staging can be used on all properties. Digital staging is particularly often used in residential and commercial properties. In the case of residential properties, personal items and outdated furnishings should be removed and given a new shine. When it comes to commercial properties, the focus is on the potential use of a commercial unit, but we also impress with ambient lighting and expand the viewer's imagination.
Further application examples can be found in houses, apartments, practices, offices, restaurants, fitness studios, theaters, cinemas, showrooms, hotels, educational institutions and many other places.
5. How much does digital home staging cost?
The selling price for digital home staging starts at EUR 79.00 including VAT per image and is therefore significantly cheaper than real-life home staging. However, the added value of digital home staging is significantly higher than the purchase price due to the effect of the images and is therefore essential for professional marketing.
6. How does digital home staging affect my sales properties?
Pictures say more than 1,000 words. They affect the viewer's imagination and have the potential to convey the meaning and significance of an impression at the moment of viewing. A good picture can have a high emotional impact on the viewer. A decisive advantage of professional digital home staging for the seller is that it illustrates the potential of the property without restricting the customer's furnishing fantasies. So that the viewer can better identify with the object for sale, your photos are presented neutrally.
7. What do I have to consider when digital home staging?
Since the images we take look as if they were taken by a professional photographer, we recommend that you mark the images as furnishing suggestions. Your customers may not realize that it is a graphical enhancement.
Still questions? Then write to us now at info@immostage24.de .
