When it comes time to sell their own property, many owners ask themselves whether they should sell it privately or through an agent. A broker is not absolutely necessary for a successful sale - but is often crucial because of their expertise. We'll show you what steps you need to take when selling a property and how you can show your property from its best side through digital home staging.
What steps should I follow when selling my property?
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Step: collect documents
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Step: Create an exposé
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Step: objectively evaluate the property price
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Step: Set the offer price
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Step: market the property
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Step: Respond to requests
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Step: Negotiate the purchase price
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Step: Prepare for a notary appointment
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Step: Organize handover and payment
What documents do I need to sell my property? Meaningful and complete documents make selling real estate easier because it makes it easier to convince prospective buyers of the quality of the house and your own professionalism. If an agreement is reached with the interested party, further documents for the notary appointment come into play.
Documents for prospective buyers
Not every interested party buys your property directly. They must first get an overview of your sales offer using an exposé. It is also an advantage to have certain documents with you during the viewing with the interested party in order to be able to answer any questions more easily. We recommend that you take the following with you:
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Property map
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Land register extract
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Floor plans/construction plan
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Living area calculation
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Energy certificate
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List of modernization documents for the notary appointment
The legally binding sale of a property only takes place via a notary. You will need the following documents for your notary appointment:
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ID card
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Current land register extracts
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Further documents if you are not yet registered in the land register
(e.g. certificate of inheritance) -
Current property map
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Information from the building load register
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Leasehold contract
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Declaration of division (for condominiums)
have agreed upon the notary appointment:
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Purchase price
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Payment date
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Special payment methods
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Deletion of mortgages or land charges
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Other modalities such as the acquisition of built-in furniture
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Handover date of the property
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Payment processing decision
How do I create an exposé for my property?
The exposé is usually the first source of information for prospective buyers and contains all important information about the property. An exposé describes the property you want to sell in an informative and at the same time appealing way. In addition to a meaningful headline and high-quality photos, your exposé must contain the following information:
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Location and condition of the property
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Year of construction and building structure
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Type of property (multi-family house, bungalow, etc.)
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Layout
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living space
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Number of rooms
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Energy values and energy sources
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Type of heating
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Photos from inside and outside
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If applicable. existing legal relationships
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Information about the cellar, parking space, balcony or garden
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Quality of equipment (windows, floors, fitted kitchen, fireplace, accessibility, etc.)
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Offer price of the property
You can request information on how to make an exposé stylistically attractive from us or an advertising agency. We recommend our contractual partner VIDI.
How do I determine the objective value of my property?
A professional property valuation forms the basis for a successful sale. They can be used to determine what you can charge for the house.
Using the material value method according to §§ 35 ff. ImmoWertV, the value of a property is measured according to the production costs or replacement costs. The costs of the property to be valued are calculated for new construction at the time of valuation. The costs of wear and tear are then deducted. The deductions are determined using the comparative value method. Calculate the value of your property in 5 simple steps.
How do I set an asking price for my property?
In order to determine a suitable offer price for your property, you must be well aware of the development of the real estate market and have very good negotiation techniques.
The selling price is determined by the first impression of your property. That's why we recommend first taking professional photos and then enhancing them digitally. With the first impression of your property and the furnishing options you can set a higher price. You can find out what other advantages digital home staging brings with it here .
If you set the selling price of your property too high, the sale will be delayed and your property will become less attractive due to the mistrust of potential buyers, which will ultimately cause your selling price to fall below the market value. However, if you rely on a sales price that is in line with the market, you will also achieve a lower sales price after negotiation than the market value of your property. A sales price that is too low will promote the quick sale of your property, but you will miss out on a lot of money.
Determining the offer price of a property requires market expertise and should therefore be carried out by regional experts.
How do I advertise my property correctly?
The majority of your buyers can be found on the Internet, so you can't avoid using common Internet platforms. In order to attract the right buyer for your property, your real estate ad must be optimized according to the wishes of your target group. With digital home staging and floor plan visualization as well as appropriate advertising texts, you can arouse the interest of your target group. We're here to help. Simply write us an email: info@immostage24.de
How do I respond to potential inquiries about purchasing my property?
Once the property has been properly marketed, a high level of purchase inquiries can be expected. To do this, set up a new email address to avoid a flooded inbox on your private email account. Think beforehand about whether you want to provide your telephone number - if the property is in demand, this could mean the phone constantly ringing.
Once the organization of the inquiries has been clarified, it is now a matter of correct communication with the potential buyer. When making an inquiry, it is important to first find out how serious the other person's interest in buying really is. A viewing is time-consuming and should only be undertaken if there is serious interest. So avoid offering a viewing appointment straight away.
The following questions can help you determine how serious your interest in buying is:
1. What kind of property is the interested party looking for?
2. Who is he looking for a property for?
3. How long has he been looking?
4. Where is he traveling from?
5. How does he imagine the financing?
6. When would he come for a viewing?
If you can't provide any answers here, you probably just want to “take a look”. In this case, you should first just write down the name and telephone number of the interested party and explain to them that you will collect the inquiries and, if necessary, get back in touch to arrange an appointment. With this approach you avoid fruitless viewings and save time.
However, if you perceive that the person you are talking to is seriously interested, you should make an appointment at short notice and don't forget the associated documents.
How do I negotiate the sales price of my property?
Not every interested party will immediately accept your price offer. It is important to enter into the negotiation skillfully and to find the right balance between persistence and room for maneuver. How many offers you have for your property also plays an important role. If you have attracted a lot of prospective buyers through your professional real estate ad, you can even increase the selling price slightly based on demand . If there is only low demand, set yourself a price pain threshold and a sales time frame in advance.
Decide whether a quick sale or a reasonable price is more important to you. If you want to take your time when selling, you shouldn't start right at the pain threshold. After all, you have invested a lot of time researching the offer price. However, if you are not successful, you should take stock soberly after the set period and make any compromises. We would be happy to find you a professional real estate agent. Simply send us an email: info@immostage24.de.
What do I have to pay attention to when making a notary appointment?
The sale of your property only becomes effective once the purchase contract has been certified by a notary. In order to shorten the uncertainty between the verbal agreement and the signing of the purchase contract, you should provide the buyer with all the necessary documents as quickly as possible and ask him to set up a notary appointment. Once the notary has drawn up the purchase contract and set a date, check the draft contract quickly but with sufficient care.
What can help you during this uncertain time is the reservation agreement . With the reservation agreement you cannot finally oblige the prospective buyer to purchase, but you can at least stipulate that sales activities will be stopped for a certain period of time. In addition, the future buyer pays a reservation fee that you determine yourself. This fee will be refunded after the purchase is completed.
How will the handover and payment take place after the sale of my property?
The notary takes care of the individual steps of the transfer of ownership. Your job as a seller is, above all, to prepare for the handover of the property on the agreed date. As soon as the agreed amount has been credited to your account, inform the notary. This ensures that the new owner is entered in the land register. At the same time you should hand over the keys to the new owner.
When handing over, don't forget the handover protocol . This should contain the number and type of keys, meter readings for electricity, water and heating as well as outstanding work with responsibilities and deadlines.
Once this protocol has been signed, the house sale is complete - congratulations!
What else should I consider when selling my property?
In addition to the pure sales process, you will also have some legal questions. A lawyer can help you with this. We would be happy to provide you with a specialist lawyer for real estate law.
The tips shown here are non-binding.
Your ImmoStage24 team
